Workshop VI
This was the week i have been longing for since the beginning of the module along with the week that we will go through scoring a film. The field of scoring an advertisement has always been one that really got my attention. The reason why i am really fascinated by advertisements and scoring them is because in such a short period of time you have to give out your best in a try to get the viewers attention. In just a few seconds the composer needs to create a piece that will represent the product at its best and at the same time make the consumer want to yearn it. Furthermore the fact that in the advertising field time is money and usually the time provided to the composer to write the piece is really limited, gives it more of a challenge.
In this workshop we learned all the terms used in the field of advertising for the deliverables and also the most important factor of scoring an advert which is branding. Branding an advert is like giving it an identity, a small musical phrase by which the audience will be instantly able to recognize it.
